Vision & Mission

Our Vision

To create a conducive environment which would enable the university to act as the agent of socio cultural emancipation and economic empowerment of the under privileged masses, and transformation through innovativeness and outreach curriculum, which education to us is not a mere transaction of syllabus, but is an effort to ignite, enlighten an individual through imparting clear free knowledge. Education is the only solace for the community to escape from superstitions with a view to provide free, quality education and wisdom.

Vision Quest:

  • Empowering the students to fulfill their academic moral, ethical values and to honor
    professional practices in diverse and inclusive society.

  • Strengthening the faculty in pedagogical practices, research and extensional activities.

  • Creating volunteering spirit in the students and alumni, and other stake holders through
    sustainable programmes to enrich their relationship with the university.

Our Mission

  • Up lifting the economic and socially backward students by giving quality education and to take up community oriented actions by the optimal utilization of human resources to meet the current challenges.

  • The university provides competitive environment to enable students to grab opportunities emerging in the national and global arena.

  • The university builds partnership with premier educational institutions, community organizations, government agencies and NGOs to serve the backward rural areas.

Mission Quest:

  • University is strongly determined to serve the society through launching and coordinating outreach programmes for the purpose of continuing educational support for the needy people to meet their immediate needs.

  • The University is a torch bearer to understand cultural background of the region through the opportunity
    of the implications of social political economic and dynamics in technology for encourage academics, research and service.

  • To maintain balance between academics and professional exposure by mutual reinforcing emphasizing model and creative teaching learning process.

  • To provide a foundation for immediate and long range needs of the society through generation of new knowledge by the student scholar faculty.

  • Quest for achieving leadership in each discipline by strengthening interdisciplinary actions.

  • Produce Excellency on par with the national and international standards.

SWOC - Analysis

Andhra University is one of the oldest and premier Universities in the country and was established in 1926. Sir C.V.Raman, Prof. Janaanda, Prof. Ludwig Wolf, Prof. Mahadevan, Prof. Srinivasa Iyyengar are some of the world renowned scientist and scholars associated with the University. Second president of India Dr. Sarvepalli Radha Krishna has served as second Vice-Chancellor for the university. The Government of United Andhra Pradesh sanctioned Dr. B. R. Ambedkar PG Center at Etcherla, Srikakulam district in 1977 for which the seeds of higher education were sown to the downtrodden people and most backward district of Srikakulam. In 1978-79 Academic year was started in 49 acre land Dr. B. R. Ambedkar PG Center campus of Andhra University with two courses namely Economics and Rural Development.

The restructuring of the Universities based on the recommendations of National Knowledge Commission New University named by converting existing Dr. B. R. Ambedkar PG Center into Dr. B. R. Ambedkar University, Srikakulam in 2008 in 168 acre campus. At present offers 01 Diploma, 03 PG Diploma, 07 UG and 23 PG and Ph.D programmes in all the departments of three constituent colleges. Quality of teaching-learning process is given top priority by analyzing all the parameters. Attention is paid to develop the overall personality of the students as they are the future of India to become super power by 2030. More than 80% of the faculty members are with Ph.D. Degrees acquired from premier institutes in India and abroad. Most of them have adequate exposure in reputed Indian and foreign countries institutions as they have chaired technical sessions and presented Research papers in International conferences conducted in advanced countries. The present faculty strength is 90 and another 51 vacancies are expected to be filled during the present academic year. The campus is well connected and a broadband and Wi – Fi internet facility of 1GB is made available.

A transparent and participative approach of SWOC analysis, collecting information from all the stake-holders, namely, students, faculty, staff, research scholars, parents. Alumni, industry persons etc. is carried out in a systematic approach in 2018 based on the past experience. A committee of five senior professors is constituted and a comprehensive report is prepared based on the deliberations of series of meetings held by the Principals of Three constituent colleges with students, faculty members and research scholars, Heads of the departments, Deans, Physical Director, Librarian, Chief Wardens, local industry people and local government officials.

While preparing for the assessment by NAAC, Dr.B.R.Ambedkar University, Srikakulam took this opportunity to undertake an analysis of its strength, weaknesses, opportunities and challenges. It revealed to it a number of points some of which may be mentioned here. The key findings of the report are as given below.










Strengths of the University:

  • Well experienced, qualified, competent and dedicated faculty members and good faculty and student ratio.
  • Availability of Good physical infrastructure facilities and is maintained properly.
  • Involvements of all Stakeholders write from design of Curriculum to Implementation of Outcome Based Education.
  • POs, PSOs, COs and LOs have made clear to all stakeholders, faculty and students etc. and well defined process exist for defining of Vision, Mission, POs, PSOs, COs and Los.
  • More than 90% seats filled in Science PG, UG & PG Professional Programmes and quality of intake is reasonably good.
  • Following Technology enhanced project based learning in Curriculum delivery.
  • Emphasizes on outcome-based education with clearly stated the attributes, qualification descriptors and program outcomes, course outcomes and learning outcomes.
  • Focus on specialized areas of technology and Initiation of new courses and collaborative and networking and Industry need based programmes.
  • Dr. B. R. Ambedkar University has started a novel programme called ‘Input Generation’. The new concept, aptly titled ‘‘Faculty Brain for Society Gain’, which take faculty and students to the doorsteps of
    common man gain first-hand information about the realities at field level on every Saturday is mandatory in the form of “From class room to common man” and University to people:
    An experiment and A creative concept.
  • Tangible contribution towards Outreach & extension activities, Field visits, University/Institute/College social responsibility like Made some technical interventions for the holistic development
    of adopted Villages, Participated in Gram Sabhas, Prepared village development reports, NSS and NCC activities.
  • Employability skill centres for students and faculty with all infrastructural facilities in support with APSSDC and APSC Cooperative Finance Corporation Ltd.
  • Well-equipped laboratory facilities along with separate computer lab with 1GB internet connectivity.
  • Sufficient and varieties of books and journals (Offline and Online) available with Central library and few in the departmental libraries.
  • Special coaching classes for the students appearing for competitive examinations including NET/SLET/UPSC/RRB/Bank POs/APPSC/Village Secretariat/Ward Secretariat etc. is provided with
    Career guidance cell, CM Skill Excellence Center, Employability Skill Centers etc.
  • Good Mentor and Mentee concept is practicing for Counselling, Psychological aspects, Waste Management, Water Management, Rural Entrepreneurship etc.
  • Steady support from alumni and received good number of awards and appreciation certificates.
  • The staff members possess resourcefulness and expertise in various fields of knowledge actively engaging themselves in research activities such as doing PhD, presentation
    of research papers in conferences, publication of research articles etc.
  • Integrating feedback of stakeholders in curriculum development for BOS and Fully functional CBCS across programmes.
  • Strong research, innovation culture for collaborative inter-disciplinary/intra-disciplinary/trans-disciplinary/multi-disciplinary research
  • Active national/international collaborations/MoUs for quality research and academic outcomes.
  • Holistic development of students beyond class room activities, social work and community engagement.
  • Guest lectures and interaction with eminent personalities including Nobel Laureates.
  • Robust grievance redressal mechanism, student support system, mentoring programme, counselling and guidance services are plasticising.
  • Environmental initiatives like use of renewable energy, rain water harvesting, use of sewage and effluent treatment plants, Zero water discharge, no smoking zone, waste management system etc.
  • ISO 9001:2008 certified in 2012 and recertified in 2015 and 2018 and 2020.
  • Faculty is invited as resource persons, in Conferences / Seminars / Workshops / Faculty Development Programs organized by other institutes.
  • Good number of publications in National & International Journals & Conferences.
  • Curriculum enrichment through value added courses, contents beyond syllabus.

Weaknesses of the University:

  • Access to modern and sophisticated facilities for the students is limited.
  • The geographical area, though the environment is very congenial to teaching & learning, paces down the access of internet.
  • Majority of the students hailing from low economic, social and educational status mostly first generation learners.
  • Since most of the student entrants are rural based, partially agriculturalists themselves, with education in the medium of regional language till Higher secondary level, they lack good
    Communicative Skills in English.
  • Low placement in core companies.
  • Very less number of regular employees in both teaching and supporting staff.
  • Less research publications in peer reviewed International Journals having high impact factor / IPR / Patents.
  • Substantial scope for increase in full time admissions of Research scholars Financial assistance to Research Scholars is inadequate which often hinders students having outstanding merit to pursue research.
  • Although e-learning facilities are available as continuous yearly subscription for new journals requires additional financial resources.
  • Existing computer facility in the library premises requires to be augmented with 100 terminals for the students to have access to all the e-journals and there is a need for better access to digital libraries
    like IEEE, ACM, SPRINGER, ELSEVIER etc., with improved multi-user facility.
  • Considerable scope for improving the implementation of Faculty Development Programmes for faculty and training programmes for staff as funding is inadequate.

Opportunities of the University:

  • Explore alumni involvement in academic & placement activities.
  • Getting academic autonomy for increasing employability skills to cater to the demand for qualified professionals in view of ‘Make in India’ drive.
  • Obtaining research and other funding because of status of NAAC, NBA accreditation and other major funding from UGC and NIRF ranking etc.
  • Producing more number of Ph.Ds from the Institute Research Centre.
  • Enhancement of research impact for rural upliftment and societal development through extension activities.
  • Utilization of UGC SWAYAM, NPTEL and other portal for MOOC courses.
  • Though situated in a rural atmosphere, technology based ontological tools of teaching, classrooms with smart and interactive boards and syllabus catering to global needs and standards are implemented
    and practiced.
  • The university has substantial potentiality for expanding its educational and research operations by bringing about innovative changes in teaching-learning evaluation, library
    resources and laboratory resources with the support of its qualified teachers.

Opportunities & Challenges of the University:

  • To increase the number of students enrolling in few of the programmes where reducing the enrolment every year.
  • Introduction of application oriented programme to attract students from abroad.
  • Lack of mechanisms to convert laboratory research into useful product of industrial and societal need.
  • Research and motivation is another challenge at the time of joblessness and IT boom.
  • Filling up of support staffs is a major challenge in front of university.
  • To overcome the communication/transportation problem is a challenge.
  • To improve the learners’ communicative skills in English is a challenge.
  • The challenge of improving the Communicative Skills is mete out by Remedial, Bridge Courses and mandatory Communicative Skills classes for PG students, optional for UG students and soft skill courses
    for all UG students to develop the same.
  • To increase the motivation level, Tutorial System is effectively functioning. Participatory learning through seminars and group interaction are followed. Exposure to social reality is provided through
    extension activities.
  • Matching international standards while maintaining the requirements/norms of national statutory/regulatory bodies.
  • To expand on campus residential accommodation to cater to all hostel applicants.
  • Government of is giving thrust to develop more industries including Biotechnology, Power sector, IT parks and other ancillary areas in and around Srikakulam which is an future industrial hub and port.
  • The internal revenue generation can be further improved through consultancy by developing postgraduate and research laboratories.
  • State financial position not permitting adequate funding on certain areas.
  • Adequate financial rewards are essential for sustaining enthusiasm of faculty in research and development.

Strategic Plan developed for Institutional development :

After careful study of the Strengths, Weakness, Opportunities and challenges, a five member committee felt that immediate action for institutional development is needed to overcome the weaknesses.
The following strategic plan is suggested by the committee.

The existing PG Programmes are to be strengthened by removing obsolescence of the equipment and establishing new labs for existing 19 PG Programmes.

By offering fellowships good students may opt for research and Ph.D programmes and also may use their services in teaching other academic activities to share the work load of the faculty.

As part of Industry-Institute interaction, the existing collaborative research with the industries must further be strengthened and more innovative research programmes be planned.

It is planned to establish PG programmes such as Executive and Extramural PG and Ph.D programmes to cater to the needs of employees of the local industry and
R&D organizations in the region.

Another plan is to start PG Programmes which are flexible to accommodate employees working in identified local industries to improve their academic qualifications following the guidelines of the university.

The committee felt that there is an urgent need for training the faculty and staff to keep the pace with the ever changing technological trends in the field.

The results of SWOC analysis and proposed key activities

1. Strengthening of the existing Programmes:

After identifying the weaknesses of the existing PG & Ph.D programmes, it is planned to overcome these weaknesses with more rigorous admission procedures and increase in infrastructure, increase in number of other resources like library, labs and others, encouraging the faculty and research scholars to participate in teaching and academic activities of the department and financial supporting Ph.D students in presenting papers in premier institutions so as to inculcate research and scientific temperament in them.

2. Introducing new PG Programmes:

As the requirement of competent engineering graduates in the region is identified, new PG courses should be started to meet the demand. Further, with encouragement from the Ministry of Human Resource Development (MHRD), new PG programmes are to be envisaged, collaborating with various premier Indian and International Institutions.

3. Starting Collaborative Master’s and Doctoral Programmes:

There are many around the institution and many of the employees of these institutions are inclined to improve their knowledge. In collaboration with industries and R & D centres in and around the North Coastal Andhra regions, joint collaborative PG and Doctoral programmes should be started.

4. Offering scholarship to PG and Doctoral students and providing Skill development, skill enhancement and more placements:

It should be planned to continue to provide scholarships to PG and Doctoral students with the revenue generated by the institute providing Skill development, skill enhancement with the Existing skill development centers and planning to provide more campus placements.

5. Faculty and Staff development:

This is a major task envisaged in the action plan because every faculty and staff member has to be abreast with the latest technological trends. This can be achieved with the following action plan. Firstly, it should be attempted to imbibe scientific temperament and research attitude, pride of the activity a faculty member is pursuing and a sense of belonging, particularly, among the younger staff. Secondly, the faculty and staff should be encouraged to undergo short term and long term training programmes in their respective areas and disseminate the knowledge to others so as to have a continuous exchange and improvement of the knowledge acquired by them.

6. Increase in intake:

As it is envisaged to improve and modernize the labs, it is imperative to increase the intake depending upon the guidelines of the University and other bodies like MHRD, UGC, AICTE. In addition to this, by increasing the intake of PG and Ph.D programmes, the collaborative research with the industry and R & D organizations of the region is also expected to increase.

7. Other Important Strategies:

  • Creating more social awareness to the students through extension activities and Support weaker and disadvantaged sections through focused outreach programs.
  • Enabling students to map with new online courses available in SWAYAM, MOOCs portal, NPTEL, IBM etc.
  • Create an end-to-end implementation framework for skill development through APSSDC skill centres, which provide opportunities for employment and entrepreneurship.
  • Provide horizontal and vertical pathways to academic qualifications and the job market, Industry interface respectively.
  • Supplement training by providing opportunities to earn and learn through apprenticeships.
  • Conducive working environment for incubates to nurture their innovative ideas through incubation centre.
  • Strengthen research activity in the University by focusing on contemporary issues in the society.
  • Knowledge and experience sharing with alumni.