Department of Journalism and Mass Communication - Dr.B.R.Ambedkar University,Srikakulam
About the Department
About Programme:-
The department of journalism and mass communication was established in the year 2016, with the state – of – art facilities to train students in the basics of journalism so as to enable them to take up careers in print, electronic and web journalism. The department introduced post graduate diploma programme in June, 2016 with an intake of twenty four students. The first batch pass out students’ secured placements in print and electronic media and some of them joined other social science post graduation courses in different universities.
In view of the good response to the course from students and society, the university converted post graduation diploma course into two years (four semesters) Master of journalism and mass communication (MJMC) programme from June 2017, with an intake of 30 students (include six SF).The programme includes print journalism, television production, advertising, public relations, development communication, social media and communication research methods. The department has four full time teachers with hands on experience in media and teaching.
Name of the University :Dr. B.R. Ambedkar University-Srikakulam.
Name of the College :College of Arts, Commerce, Law & Education.
Name of the Department : Journalism and Mass Communication.
Name of the Programme : Master of Journalism & Mass communication (MJMC).
Mode of the Programme :Semester system (with effect from 2017-18 Acdm. year)
Duration of the Programme :The Programme duration is 2 years consisting of 4 Sems..
Level of the Programme :Post Graduation.
Medium of the Programme :English.
Type of the programme :The programme has practical oriented curriculum along with formal teaching cum ICT method, Online mode, Outreach study, Media tours and Community engagements.
Strategic plans, Vision and Mission:
Strategic Plans:
To impart training to students in core subjects with stress on moral and ethical aspects of Journalism.
To impart training to students to improve communication and language skills this would be helpful in their career.
Vision & Mission:
To impart training to students to take up challenging careers in the fast changing media industry.
The department plans to take up media research and train the students as researchers and communication experts.
Long term Goals:
The department plans to strengthen the Media Lab, to train students in print journalism.
The Department is planning to start a Film Club to screen though provoking national and international movies.
The department also intendeds to launch eco club to create environmental awareness among the students.
Short term Goals:
Department is planning to train the students in use of media technology to enrich their skills.
To train students in exposing fake news through search engine Google.
Programme Educational Objectives(PEO’s):
Broadly, the objectives of the course are
- To prepare students with hands-on- experience to join media industry.
- To enhance theoretical knowledge for making the students develop analytical skills
- To prepare them to acquire skills to join the new media industries to be self-reliant
Programme Educational Outcomes:
- Students can join media industry – newspapers/television/Radio and so on
- Students can opt for positions in Advertising – Public Relations / Event management and Media consultancy
- Students can also join New Media industry as web journalists/ personal blogs and alternative media channels.
- Students can also opt for a career in academics as researchers, teachers and media consultants.
Programme objectives (PO'S):
To train the students as professional journalist according to industry needs.
To promote quality work culture in the field of journalism and mass communication
Train the students with required skills to face the challenges in profession at nationa and global level.
Course objectives (CO's)
- To Study media functions and different models of communication
- To aware the information about reviews and contemporary trends.
- The student can study about making of advertisements for different media organizations.
- Know how to report on Science and technology
- Know the knowledge on responsibilities and functions of AIR
- Give a comprehensive view of the Indian Constitution
- Enlighten the student about the editorial setup, functions and duties of editorial staff
- To provide the knowledge on role of Press council of India in present context.
- To aquire the Women role in media and identify the women journalist problems in media
- The learner can know about the role of media in inter cultural communication
Succession List of Co-ordinators of the Department:
S.No |
Name of the Professor |
Period |
|
|
|
From |
To |
01 |
Dr. ReddyTirupathi Rao |
July 18th, 2016 |
Sep 25th, 2017 |
02 |
Dr.G.L.V.Prasada Rao |
Sep 26th, 2017 |
Sep 29th, 2018 |
03 |
Dr. ReddyTirupathi Rao |
Sep 30th, 2018 |
Sep 24th, 2019 |
04 |
Dr.G.L.V.Prasada Rao |
Sep 25th, 2019 |
Till Date |
Succession List of Chairman, Board of Studies (BoS):
S.No |
Name of the Professor |
Period |
|
|
|
From |
To |
01 |
Prof. P.Bobby Vardhan |
Oct 4th, 2017 |
Till Date |
List of the Members of the Board of Studies (BoS):
S.No |
Name of the Member |
Designation |
01 |
Prof.D.V.R. Murthy |
Professorin Dept.of JMC, AU, VSP. |
02 |
Prof.B.Balaswamy |
Professor in Dept.of JMC, OU, Hyd. |
03 |
Dr.G.Kondala Rao |
Asst.Director (News), RNU, AIR, VJY. |
04 |
Sri L.Ramesh |
Dist.Public Relation Officer, SKLM. |
05 |
Dr. G.Sanjeevayya |
Asst.Prof, Dept. of SW, Dr.BRAU-SKLM |
06 |
Sri K.Srinivasa Rao |
News Correspondent, The HinduDaily |
07 |
Dr. ReddyTirupathi Rao |
Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM |
08 |
Dr. G.L.V.Prasada Rao |
Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM |
09 |
Dr.Y.D. Ramdas |
Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM |
10 |
Dr.P. Padma |
Asst. Prof, Dept. of JMC, Dr.BRAU-SKLM |
11 |
Student Representative |
Outgoing Meritorious student |
12 |
NGO Representative |
From Community Services |
13 |
ALUMNI Representative |
One of the students from Previous bathes. |
List of the Event Organized:
Number of Seminars, Webinars, Workshops, Spl programmes organized by Dept. of JMC form 2016-17 academic year ….following bellow…
(1) 2016-17: One (2) 2017-18: Two (3) 2018-19: Two (4) 2019-20: Two (5) 2020-21: Three
S.No |
Topic of the Seminar/Workshop/Webinar |
In Association With |
Date of the Conducted |
01 |
One day seminar on "Media role in the Society" on the eve of National Press Day |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam . |
16.11.2016. |
02 |
One day workshop on "Media and Social responsibilit" |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam collaborated with
Dist. Field Publicity (DFP), SKLM, Ministry of I& B, Govt. of India |
10.04.2017. |
03 |
One day Seminar on "Freedom of Press: New Challenges" on the eve of the World Press freedom day |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam.. |
03.05.2017 |
04 |
Telugu Basha Dinothsavam |
Organized by Dept. of JMC, Dr.B.R.A.U. -Srikakulam with Dept. of Telugu, Dr.BRAU-SKLM |
29.08.2018 |
05 |
One day seminar on "swatch Bharat Abhyan and Beti Bachao Beti Padao" |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Regional Outreach Bureau, Visakhapatnam, Ministry of I & B, Govt. of India. |
23.10.2018. |
06 |
Special Programme on Eminent Editor Garimella Satyanarayan Jyanthi |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam |
15.07.2019 |
07 |
Formal Language Founder, Great Scholar Gidugu Rammuthy Birth Anniversary |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Telugu Rasayatula Vedika, Srikakulam |
29.08.2019 |
08 |
One Day Workshop on "Role of Broadcast media in the area of Development for community" |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam |
13.02.2020 |
09 |
One Day Webinar on "New Education Policy- New Opportunities" |
Organized by Dept. of JMC, Dr.B.RA.U. - Srikakulam with Regional Outreach Bureau, Vijayawada, Ministry of I & B, Govt. of India. |
06.08.2020 |
10 |
One day Webinar on "BahumukhaprgnaShali- Gidugu" |
Organized by Dept. of JMC, Dr.B.R.Ambedkar University-Srikakulam with Dept. of Telugu, Dr.BRAU-SKLM |
29.08.2020 |
11 |
Student Representative |
Outgoing Meritorious student |
12 |
NGO Representative |
From Community Services |
13 |
ALUMNI Representative |
One of the students from Previous bathes. |
Course Coordinator
Dr. G.L.V. PRASAD RAO
FACULTY NAME |
DESIGNATION |
VIEW PROFILE |
Dr. Tirupathi Rao, R |
Asst. Professor on Contract |
View |
Dr. Prasada Rao, G.L.V. |
Asst. Professor on Contract |
View |
Dr. Ramdas, Y.D |
Asst. Professor on Contract |
View |
Dr. Padma, P |
Asst. Professor on Contract |
View |